Playing on the phonetic proximity between “savings” and “safety”, this TV ad presented the Chevrolet Corvair as a safe car. Conversely in 1965, Ralph Nader’s bestseller “Unsafe at any Speed”, a pioneer in the field of road safety, called it “The Sporty Corvair–The One-Car Accident”, due to a defect in the rear suspension known by General Motors, which made the car very unstable during sudden manoeuvres. A reputation that had lasted to this day. See the advert entirely: https://archive.org/details/1959For1960Corvair_201505